The design process begins with inspiration. This comes from texture, images, landscape, travel, and music. Any of this can trigger a thought to create a new design. Sketching and layering color swatches consumes a great deal of time to make sure the combination of both color and pattern is attractive, unique, and exciting. The goal is to be different rather than more of the same. Once the thought process is complete, it becomes a reality through the computer. The patterns are generated in order to be created, and then the patterns are sent out for production.